This consists of solutions enabling the opening of such contact channels as e-mail, telephone, or different kinds of chat. All contacts and queries from customers may be registered automatically, on the basis of which a salesperson may help a customer understand a need generated by a given product. If need be, a customer may report their reservations about a purchased item.
EDI - Electronic Data Interchange
Electronic data interchange finds its primary application in wholesale trade, but its assets are more and more frequently required in cooperation with retail customers. For instance, the need for customers to keep printed receipts may be eliminated when they can receive electronic versions which can be stored (for example, in the cloud) with the use of Comarch IBARD.
E-commerce B2C & B2B
These days, the Internet is a necessary sales channel. A study conducted by IDC and Comarch indicates that as many as 43% of the EU population shops online. Comarch provides solutions supporting sales to B2C retail customers (Comarch e-Shop, wszystko.pl) and B2B wholesale customers (Comarch B2B). Also, as we observe the blurring of the border between B2B and B2C, the functionalities of these applications often overlap.
Business Intelligence & Business Process Management
All business processes are supported by tools which enable such activities as budgeting and the analysis of all KPIs in a company, allowing managers to make decisions aimed at increasing sales and company profits while simultaneously lowering costs. Automation and company process management are other important aspects, both of which are elements of our retail solutions.
Loyalty Management, Customer Engagement and Social Mining
The main purpose of these solutions is to maintain relationships with customers who have purchased our products. We define loyalty programs for them, directly engage them in building relationships with us or other potential or current customers, and analyze their behavior on the Internet, using different kinds of social networking channels. An important aim of these solutions is also to encourage customers to purchase our products again or to recommend them to others.