The entire business environment has already suffered greatly from the economic crisis caused by the COVID-19 pandemic. Unfortunately, there is no end in sight to when things will get back to normal – if ever.
Today’s customers expect supreme services and an easy way to achieve their goals.
Machine learning techniques enable marketers to go beyond traditional personalization methods by processing huge datasets and detecting patterns within customers’ behavior.
Large-scale loyalty platforms process millions of transactions originating from hundreds of locations while managing thousands of member accounts at any given moment.