In this episode of the “Let’s Talk Loyalty” podcast series, Paula Thomas talks with Piotr Kozłowski, Comarch’s VP of Consulting – and a true loyalty expert, about what today’s airline companies can do to make the experience of flying even more enjoyable than it was in the past.
Dr. Yuping Liu-Thompkins, who founded and now is the Director of the Loyalty Science Lab (a well-known marketing research facility at Old Dominion University), has recently shared some exciting insights that her and her team have garnered in the last few years.
Latest episode of Paula Thomas's podcast featuring our client - Brett Cameron, Head of Rewards at Old Mutual. The main theme of the discussion is how a #loyaltyprogram can bring real value in a highly competitive market.
In this week’s episode of the #loyaltyexpertsvoice series, Marco Ricci, Partner Channel Manager for Comarch Loyalty Marketing Cloud, reveals why some of today’s loyalty management platforms fail at helping companies keep their clients engaged. He also presents his top 5 technology plugins that can help you create fun, highly memorable customer experiences, including game-like mechanics and messaging, as well as e-commerce, paid media, and social media connectors. Enjoy!
In this week’s #loyaltyexpertsvoice episode, Katarzyna Kulczycka, Senior Business Strategy & Loyalty Consultant, sits down with Nick Chambers, Director at Mobile Loyalty Technologies Ltd, to discuss modern #mobile channels and how those can be used to change customer behavior profitably. They also talk about the benefits of incorporating mobile payments into loyalty apps, ways of attracting the attention of Gen-Z customers – and so much more. Enjoy, and stay tuned for more!