Brussels Airlines is the national airline of Belgium and is a member of the Lufthansa Group and Star Alliance, offering the widest choice of flights to 97 destinations from the capital of Europe. With a fleet of 50 aircrafts and a team of 3500 individuals, Brussels Airlines transported 7.7 million passengers and generated 1.2 billion EUR in revenue in 2015.
Within the strategic turnaround of Brussels Airlines, the carrier was looking to strengthen their loyalty proposition and complement Miles&More, their existing frequent flyer program with a new loyalty program focused on a different target group. Brussels Airlines expected an offer meeting the following criteria:
Brussels Airlines has chosen Comarch Loyalty Management Travel Edition to power the launch of its second-tier
loyalty program. The following modules have been implemented:
With tailored solution dedicated to companies in the transport and tourism sector, particularly airlines, the platform helps build and manage different models of loyalty programs targeted on individual members as well as on B2B customers.
"Comarch presented the best solution from day one, not only in terms of their product but also thanks to their agile structure. Their professionals always look for the most efficient way to answer our needs. One year after the launch of LOOP, the results are way above expectations!"
Loyalty Manager, Brussels Airlines