Building customer loyalty towards your brand is the responsibility of the entire company, not only the marketing department. Excellent customer service, high-quality products and services, and a well-designed loyalty program are just a start. That’s why it’s crucial to get the right person to manage loyalty in your company, somebody who can disseminate a customer-centric approach to all areas and deliver deep insights and recommendations.
During the maturity phase of a loyalty program, customers start to become less sensitive to the program's value proposition so interest begins to flatten. When growth begins to stagnate, it's time to evaluate and optimize the program and look for new trends and technologies to replicate its success and bring even more value to your members.
Using contactless payment options can reduce anxiety associated with shopping in-store during the COVID-19 outbreak. Unlike before, customers now wish to go about their daily lives with minimal contact with another surface. One of the main goals is to avoid cash transactions at all costs. Some people are paying via their smartwatches or tap-to-pay, and others want to use an app-based digital account whenever possible.
Gamification, which is defined as the use of game thinking and game mechanics in non-game contexts to engage users, has been a hot topic since around 2010. From the start, the use of knowledge from social psychology and other social sciences has made many of the projects successful. In short, gamification is based on the 3 F’s Rule: Friends, Fun and Feedback.
Monitoring customer loyalty and retention should be an integral part of any marketing strategy. Loyalty applications are the best channel of communication for driving business and meeting strategic goals. Benefits including discounts and rewards help brands convince clients to use the applications and share their data. The obtained information can later be used for creating personalized customer journeys and product offers. It’s a typical win-win situation as more than half of members (57%) would like to engage with loyalty programs via a mobile device.
Spring is an important time for loyalty programs. Especially today, when the COVID-19 pandemic presents program operators with new challenges and puts them in an unusual market position. If a loyalty program is not operating at full capacity due to the current situation, now is the right time to reorganize. As a loyalty program operator, you can devote one day to creative work. A "Cleanup Day" is when you can pay attention to issues that you do not usually have time for in your regular workflow. We have prepared below three proposals to carry out such activities you can incorporate.
With the rise of the internet, smartphones and social media, people are able to express their opinions freely like never before. As these technologies have become a space to share ideas, people have begun to create digital communities centered around common interests. The same applies to brands and people who are interested in them.
Once you’ve decided to start a loyalty program, you need to decide how to set it up. Below, you will find a set of pragmatic insights from a number of loyalty projects that use Comarch Loyalty software. Use these best practices as a guide to build a program that works for you and for your customers.
A loyalty program is a marketing tool for creating repeat purchases and profitable cooperation for a brand and its customers. Benefits for a company are numerous: higher basket value, more referrals, uplift in purchases frequency and marketing costs saving to name just a few. On the other side of the loyalty equation, there are benefits the program brings to members. Only when both sides are balanced may a be successful.