Latest | COMARCH SA

22.02.2021
2 min
Do loyalty programs truly reflect what matters most to customers?
A loyalty program is a marketing tool for creating repeat purchases and profitable cooperation for a brand and its customers. Benefits for a company are numerous: higher basket value, more referrals, uplift in purchases frequency and marketing costs saving to name just a few. On the other side of the loyalty equation, there are benefits the program brings to members. Only when both sides are balanced may a be successful.
15.02.2021
2 min
Customer lifecycle and loyalty program role
The customer lifecycle or customer journey lets you identify and segment customers based on their position with your brand over time. When you can categorize customers, you can better understand how to assign your resources and how to create relevant messaging for your customers.
08.02.2021
Last update 08.02.2021
2 min
The rise of B2B loyalty
For a long time, loyalty programs have been considered for B2C initiatives rather than the B2B market. Because B2B businesses tend to have longer sales cycles and buyers that aren’t attracted by coupons, many thought that B2B loyalty programs would not be effective. These days, as competition has increased significantly, companies are realizing the value of investing in loyalty.
01.02.2021
2 min
How to monetize a loyalty program
A loyalty program should be considered as a long-term investment and generate revenue for the company. Thanks to its multi-level structure a loyalty program allows generating profits in a few ways, some not so obvious. We will take a closer look into that below.
25.01.2021
2 min
Customer segments that every loyalty program should have
Segmentation is a business process in which marketers split a market of customers into relatively homogenous groups (called segments) based on specific parameters. There are plenty of approaches and possibilities for creating segments, but there are certain groupings that every segmentation strategy should include.
18.01.2021
Last update 18.01.2021
2 min
How to plan loyalty promotions to increase sales without decreasing your margin
In theory, preparing simple promotion is not a complicated task. A loyalty program operator chooses promoted products and external partners, adjusts promotion mechanisms, and specifies the possible incentives. In practice, preparing promotions that achieve the set goals requires a bit more work.
11.01.2021
Last update 11.01.2021
2 min
How can program-related communication be beneficial?
A loyalty program allows brands to communicate with program members in many different ways. In addition to standards sales and information-related campaigns, there is another type of campaign that’s important for the program to run on a continuous basis, which includes program-related communication.
04.01.2021
Last update 04.01.2021
2 min
Evaluating your loyalty program
Every loyalty program requires ongoing care and improvements. What are the crucial elements of day-to-day maintenance of the program? Continuous evaluation and maintaining engagement of members. To help you keep up with this constant monitoring and development of your program, we have compiled a list of specific areas to keep an eye on.
21.12.2020
Last update 21.12.2020
2 min
Using KPIs to check the health of a loyalty program
Although acquiring new members and earning and burning points are the main goals of a loyalty program, there is one more thing to keep in mind: Key Performance Indicators (KPIs). They help you showcase how your loyalty program is working and if it is delivering a solid return on your marketing investment.
14.12.2020
2 min
Planning engaging loyalty program messaging
As the ways brands can connect with customers grow, so do customer expectations. It is no longer enough to offer customers a loyalty program that is based solely on transactional points. To gain consumers’ attention, brands must strive to understand their motivations and behaviors to deliver highly customized experiences that engage customers beyond the transaction.

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Do loyalty programs truly reflect what matters most to customers?

Customer lifecycle and loyalty program role

The rise of B2B loyalty

How to monetize a loyalty program

Customer segments that every loyalty program should have

How to plan loyalty promotions to increase sales without decreasing your margin

How can program-related communication be beneficial?

Evaluating your loyalty program

Using KPIs to check the health of a loyalty program

Planning engaging loyalty program messaging