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In this episode of the #loyaltyexpertsvoice series, Aleksandra Sasińska, Product Manager at Comarch, talks about #gamification, explaining why loyalty programs thrive on game-like mechanics. Watch the video to learn why most of today’s loyalty programs are not strictly about loyalty and how you can incorporate gamification elements into your program to drive customer engagement much more effectively.
In this week’s #loyaltyexpertsvoice episode, Katarzyna Kulczycka, Senior Business Strategy & Loyalty Consultant, sits down with Nick Chambers, Director at Mobile Loyalty Technologies Ltd, to discuss modern #mobile channels and how those can be used to change customer behavior profitably. They also talk about the benefits of incorporating mobile payments into loyalty apps, ways of attracting the attention of Gen-Z customers – and so much more. Enjoy, and stay tuned for more!
In this episode of the #loyaltyexpertsvoice series, Marcin Sobek, Strategy Consulting Director at Comarch CRM&Marketing, reveals what it takes to conduct an in-depth health check #analysis of your loyalty program. He explains why such analysis is necessary and what the benefits are. Marcin also takes a closer look at DIAMETRICS®, our proprietary methodology for evaluating loyalty programs and identifying areas of underperformance. Enjoy the video, and stay tuned for more content!
Gamification, which is defined as the use of game thinking and game mechanics in non-game contexts to engage users, has been a hot topic since around 2010. From the start, the use of knowledge from social psychology and other social sciences has made many of the projects successful. In short, gamification is based on the 3 F’s Rule: Friends, Fun and Feedback.
Monitoring customer loyalty and retention should be an integral part of any marketing strategy. Loyalty applications are the best channel of communication for driving business and meeting strategic goals. Benefits including discounts and rewards help brands convince clients to use the applications and share their data. The obtained information can later be used for creating personalized customer journeys and product offers. It’s a typical win-win situation as more than half of members (57%) would like to engage with loyalty programs via a mobile device.
Spring is an important time for loyalty programs. Especially today, when the COVID-19 pandemic presents program operators with new challenges and puts them in an unusual market position. If a loyalty program is not operating at full capacity due to the current situation, now is the right time to reorganize. As a loyalty program operator, you can devote one day to creative work. A "Cleanup Day" is when you can pay attention to issues that you do not usually have time for in your regular workflow. We have prepared below three proposals to carry out such activities you can incorporate.