In this white paper we will highlight the key challenges that B2B marketing executives are facing these days such as:
- B2B landscape complexity
- No control over customer experience (CX)
- Integration of communication and sales channels
- Focus of B2B marketers on retention then acquisition activities
The white paper will discuss basics of engagement and loyalty programs in the past and today and point out dynamic changes in current B2B environment.
Finally, we will share some tips and recommendations collected during projects with international brands, that can be useful when creating new or revamping your B2B loyalty program.