Social Media Analytics | Social Mining ✔️ Comarch

What is Social Mining?

Knowing why it is crucial to track and measure feedback regarding your products through social media is one thing. Doing so is a completely different story. In order to develop a successful loyalty marketing strategy, you need a powerful, and at the same time practical, solution. Only then can you strengthen the relationships with your audience via online platforms.

With customers receiving dozens of product recommendations from your company on a regular basis, it is also crucial to frequently check what they actually think of those offers. This is why we make it our priority to provide you with all the necessary tools.

Comarch Social Mining is a robust monitoring system that allows you to examine your customers’ product & service opinions posted via various social media channels. As a module complementary to Comarch CLM solutions, it enables full integration of loyalty program management processes thanks to the gathered data, as well as instant access to the complete history of multichannel communication. Plus, thanks to the use of Artificial Intelligence and Machine Learning, the system enables you to thoroughly analyze the level of your clients' satisfaction.

In the end, Comarch Social Mining will help you significantly improve customer engagement, and come up with offers that meet your clients' expectations.

Use Social Mining to better meet you customers' needs

01 Collect

Thanks to the connection between loyalty program member accounts and with their social media profiles in Comarch Loyalty Management, Comarch Social Mining gathers all private data access permissions and, as a result, captures relevant engagement and social media information from various channels.

02 Listen

The ability to track keywords and topics that are important from your company's point of view helps you monitor posts
and comments about your brand and identify customers that are the most engaged. Plus, it is possible to check how loyalty program members interact with a specific type of content on social media.

03 Analyze

By gathering relevant data, you can analyze customer engagement to check the effectiveness of your social media content.

Thanks to the implemented Artificial Intelligence & Machine Learning technologies, you are provided with a full overview of opinions (positive/neutral/negative) published via numerous social media channels, your campaign life cycle, customer behaviour, as well as demographic data.

Collect

Listen

Analyze

Benefits

The possibility to encourage members to connect their loyalty program accounts to the social media ones

The ability to manage integrated, comprehensive data about loyalty program members as well as discover their opinions and requirements

Full integration with Comarch Loyalty Management

Improved segmentation based on additional social attributes of clients

Focusing on the most influential customers and brand ambassadors

Instant access to information about the latest trends

A major improvement to your loyalty program strategies based on real opinions and customer needs

Frequently Asked Questions

1. What is Comarch Social Mining?
Comarch Social Mining is a social media monitoring and analytical application, which is the module of Comarch Loyalty Management platform, with analytical capabilities referring to loyalty program members. In other words, it’s a tool that upgrades loyalty programs with a social context and gives the ability to monitor behaviour of loyalty program members on social media based on the user defined criteria and required data sources. The solution also provides the ability to discover the most influential loyalty program members, based on specified domains, such as social media users, fan pages and social media accounts, keyword categories.
This comprehensive approach to the social media analysis gives CSM platform users a unique opportunity to, first, change the attitude to social media from an isolated marketing channel, to the integrated part of loyalty management processes and, on the other hand, quickly improve loyalty program strategy based on trends and trustworthy program members opinions.
2. Which social media platforms does Comarch Social Mining monitor?
As Comarch Loyalty Management is integrated with Facebook and Twitter, Comarch Social Mining uses data from these sources to provide sophisticated analytics.
3. What differentiates Comarch Social Mining from other social media monitoring applications?
Comarch Social Mining, as a module complementary to the Comarch CRM & Marketing platform. The platform concept assumes integration of loyalty program management processes based both on transactional data, omnichannel communication history, social media behaviour and engagement data.
Thanks to connection of the loyalty program members profiles with their accounts on social media, Comarch Social Mining can capture relevant data from various social media platforms. All the social profiles data are gathered within one database along with the entire communication and engagement history. A Comarch Social Mining user can analyze behaviour of every customer on social media by using an intuitive application enhanced with dashboards and gauges that are based on sentiment, keyword and influence analysis, ranks, scores and finally social content effectiveness.
4. How Comarch Social Mining implementation upgrades loyalty program tactics
Thanks to the information gathered in the CSM application, based on social statistics of engagement, a loyalty program provider can enrich a customer’s profile provided by the Comarch Loyalty Management tool and gather extra social based behavioural data about the customer. As a result, it enables users to define more precise, personalized communication, reward program members additionally and segment them based on their social media activity.
5. What are the main functional components of the system?
Comarch Social Mining supports following functionalities:
- Dashboard – that is the central part of the Comarch Social Mining application, that presents and visualizes social media data based on the predefined templates and related to the functionalities supported by the System.
- Spheres - collect all relevant conversations enabling companies to track and measure activity around their brands and products. They can be used to monitor social media user’s activities based on system user defined phrases or keywords.
- Customer Management - provides complete information about the loyalty program members and their activities performed on social media
- Segmentation - provides ability to create social media attributes based, filterable audience segments to identify and capitalize on loyalty program marketing opportunities. Segmentation criteria are defined in CSM based on loyalty program member information and could be then used in Comarch Loyalty Management to improve loyalty program offers targeting.
- Content reviewer - provides ability to analyse effectiveness of social media content published on Facebook fan pages connected with Comarch Loyalty Management. System gives ability to use in Comarch Social Mining IDs of published posts to further customer engagement monitoring and providing of content effectiveness statistics.
6. How the system is accessible?
Comarch Social Mining is an on-premises solution and is accessible online via browser. The tool is supported by the common browsers (Google Chrome, Mozilla Firefox). To access the platform, system user must be registered in Comarch Loyalty Management application and use provided login and password.
7. Languages
Languages supported by CSM are used to configure user interface settings, sentiment analysis and exported/imported. By default, agreed language is inherited across the entire implementation.

Comarch Social Mining

Bringing you closer to your customers via social networking platforms

What is Social Mining?

Use Social Mining to better meet you customers' needs

Collect

Listen

Analyze

Benefits

Our Clients

Frequently Asked Questions

1. What is Comarch Social Mining?

2. Which social media platforms does Comarch Social Mining monitor?

3. What differentiates Comarch Social Mining from other social media monitoring applications?

4. How Comarch Social Mining implementation upgrades loyalty program tactics

5. What are the main functional components of the system?

6. How the system is accessible?

7. Languages

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