Comarch Social Mining

Bringing you closer to your customers via social networking platforms 

Create new forms of online communication using modern marketing tools

What is Social Mining? 

Knowing why it is crucial to track and measure feedback regarding your products through social media is one thing. Doing so is a completely different story. In order to develop a successful loyalty marketing strategy, you need a powerful, and at the same time practical, solution. Only then can you strengthen the relationships with your audience via online platforms.

With customers receiving dozens of product recommendations from your company on a regular basis, it is also crucial to frequently check what they actually think of those offers. This is why we make it our priority to provide you with all the necessary tools

Comarch Social Mining is a robust monitoring system that allows you to examine your customers’ product & service opinions posted via various social media channels. As a module complementary to Comarch CLM solutions, it enables full integration of loyalty program management processes thanks to the gathered data, as well as instant access to the complete history of multichannel communication. Plus, thanks to the use of Artificial Intelligence and Machine Learning, the system enables you to thoroughly analyze the level of your clients' satisfaction.

In the end, Comarch Social Mining will help you significantly improve customer engagement, and come up with offers that meet your clients' expectations. 

Use Social Mining to better meet you customers' needs

  1. 01 Collect
  2. Thanks to the connection between loyalty program member accounts and with their social media profiles in Comarch Loyalty Management, Comarch Social Mining gathers all private data access permissions and, as a result, captures relevant engagement and social media information from various channels.
  3. 02 Listen
  4. The ability to track keywords and topics that are important from your company's point of view helps you monitor posts
    and comments about your brand and identify customers that are the most engaged. Plus, it is possible to check how loyalty program members interact with a specific type of content on social media.
  5. 03 Analyze
  6. By gathering relevant data, you can analyze customer engagement to check the effectiveness of your social media content.

    Thanks to the implemented Artificial Intelligence & Machine Learning technologies, you are provided with a full overview of opinions (positive/neutral/negative) published via numerous social media channels, your campaign life cycle, customer behaviour, as well as demographic data.

Collect

Thanks to the connection between loyalty program member accounts and with their social media profiles in Comarch Loyalty Management, Comarch Social Mining gathers all private data access permissions and, as a result, captures relevant engagement and social media information from various channels.

Listen

The ability to track keywords and topics that are important from your company's point of view helps you monitor posts
and comments about your brand and identify customers that are the most engaged. Plus, it is possible to check how loyalty program members interact with a specific type of content on social media.

Analyze

By gathering relevant data, you can analyze customer engagement to check the effectiveness of your social media content.

Thanks to the implemented Artificial Intelligence & Machine Learning technologies, you are provided with a full overview of opinions (positive/neutral/negative) published via numerous social media channels, your campaign life cycle, customer behaviour, as well as demographic data.

Benefits

Benefits

  • The possibility to encourage members to connect their loyalty program accounts to the social media ones 
  • The ability to manage integrated, comprehensive data about loyalty program members as well as discover their opinions and requirements
  • Full integration with Comarch Loyalty Management 
  • Improved segmentation based on additional social attributes of clients
  • Focusing on the most influential customers and brand ambassadors
  • Instant access to information about the latest trends
  • A major improvement to your loyalty program strategies based on real opinions and customer needs

Our Clients

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    Frequently Asked Questions

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